Colleen Cranney, Head of Partner Programs at A-SAFE
“Partnerships are at the core of A-SAFE’s success. When we team up with distributors and resellers who share our passion for safety, we create opportunities that go far beyond selling products—we deliver solutions that protect people, safeguard assets, and keep global operations moving. My team is here to equip you with the tools, training, and support to win more business and build lasting customer relationships. Together, we can raise safety standards and unlock new growth.”
Why Partner With A-SAFE?
A-SAFE pioneered the polymer safety barrier and continues to lead the market with the largest installed base worldwide. Our solutions protect facilities for some of the most recognized companies on the planet, making us the go-to name in industrial safety.
As the inventors of the polymer safety barrier, A-SAFE has set the industry standard for more than 40 years. Our continuous investment in R&D means you’re always bringing your customers the most advanced and reliable safety solutions.
From guardrails and bollards to rack protection and beyond, our products are engineered to solve real operational challenges. That means faster conversations, easier sales, and solutions customers actively seek out.
We don’t just ship products—we equip you with the tools to succeed. From training and technical resources to sales enablement and co-marketing, our team is here to help you win more business.
A-SAFE products open doors in every sector—from logistics and manufacturing to retail and airports. Partnering with us means tapping into a proven, global demand for safer, more efficient workplaces.
With operations in over 60 countries, A-SAFE combines the strength of a worldwide brand with local presence and support. As a partner, you’ll leverage our established reputation and proven track record to build credibility in your market from day one.
Our clients include some of the world’s largest blue-chip companies.
Such organizations demand the highest-performing products to safeguard their people and protect their business operations. By distributing A-SAFE solutions, you will be supplying unparalleled safety products to meet their needs.
What You Gain as a Partner
When you join the A-SAFE partner network, you gain more than a product line—you gain a complete support system designed to help you grow. From exclusive access to our portfolio and technical training, to co-marketing and sales enablement, we equip you with the tools and resources to succeed at every stage.
Exclusive access to product portfolio
Offer customers the industry’s leading safety solutions with preferred partner pricing.
Marketing and sales enablement assets
Get ready-to-use brochures, presentations, and tools to drive faster sales conversations.
Technical training and installation support
Equip your team with the knowledge to install and support A-SAFE systems with confidence.
Shared leads and opportunities
Benefit from A-SAFE’s global brand recognition and ongoing demand generation to help open doors in your market.
Co-marketing opportunities
Collaborate on campaigns and events that generate leads and grow your business.
Get in touch today to arrange your free consultation
Why A-SAFE Is Easy to Sell
Because it solves the problems your customers care about most: faster installs, less damage, lower lifetime cost, and safer, smoother operations.
Partners' Popular products
Provides high-quality repeat-impact protection for machinery, infrastructure and power boxes
Quick, easy installation that protects rack legs from front, side and scrape damage from industrial vehicles.
Segregates and protects people. Defines walkways and provides impact protection from workplace vehicles.
High-strength guardrail with handrail. Segregates heavy vehicles from people and assets. Impact protection in high-traffic areas.
Extreme-strength guardrail with handrail. Segregates heavy vehicles with a high impact zone from people and assets. Impact protection in high-traffic areas.
Case Study: PepsiCo
Common safety risks mitigated:
- Forklift–pedestrian collisions in high-traffic zones
- Damage to machinery, racking, and walls from vehicle impacts
- Structural damage at bollards, columns, and doorways
Solutions implemented:
- iFlex™ Guardrails (pedestrian & traffic) with ForkGuard for low-level impact protection
- StepGuard for heavy-duty, low-level protection in charging areas and walkways
- Bollard Bumpers and Monoplex Bollards to safeguard structural elements
Results & outcomes:
- Improved pedestrian safety and traffic flow through clear segregation
- Reduced downtime and repair costs by preventing vehicle-impact damage
- Maintained smooth operations by protecting high-value assets and infrastructure
Explore A-SAFE
Looking to bring world-class safety and efficiency solutions to your customers? Partner with us today and let’s explore how we can grow together.
Frequently Asked Questions
Quick answers to the most common questions about partnering with A-SAFE.
Do I need experience in industrial safety to become a partner?
It helps, but it isn’t required. We look for companies with solid B2B sales capability and service standards; we’ll train you on the products and applications.
What territories are currently open?
Availability changes by region. Share your location and customer base in the form and our team will confirm open coverage and the best model for you.
How long does onboarding take?
Most partners are ready to quote within 2–3 weeks. Technical training and sales enablement start immediately after acceptance.
Do you provide training and certification for installations?
Yes. We offer product, survey, and installation training (remote and on-site) with certification where required.
What support do I get on live opportunities?
Pre-sales engineering, layout guidance, tech specs, and proposal assets. For complex sites, we can join customer calls or site assessments.
How is pricing structured?
Approved partners receive tiered pricing and project-based discounts. We’ll outline your band and terms during onboarding.
Is there a minimum order or annual commitment?
Minimums vary by region. We keep entry barriers reasonable and focus on joint pipeline growth rather than rigid quotas.
Can we co-market together?
Yes. We support partner campaigns, events, and joint content. Where it makes sense, we’ll share leads generated through our programs.
What’s the warranty and after-sales support?
A-SAFE systems are engineered and independently tested. Products carry a manufacturer’s warranty; our team supports you on spares, replacements, and customer queries.
How do I apply?
Complete the form at the top of this page. A member of our partner team will contact you to discuss territory, fit, and next steps.
Still have questions? Contact our Partner Team.
Contact our safety experts today for your free, no-obligation consultation