Privacy Policy

Privacy Policy

We are committed to safeguarding the privacy of our website visitors in accordance with applicable laws.

This policy sets out how and why we collect and use the personal data which you provide to us or which we collect about you when you use our website and how we will treat your personal information.

We want you to be fully informed about how we use your data, how we keep it secure and your rights.

We trust this policy will answer any questions you have, but if not, please get in touch with us using the contact details provided at the end of this policy.  

We may need to update this policy from time to time by updating this page. We will notify you of any significant changes, but would encourage you to come back and review it from time to time.

About us – Who is A-SAFE?

This policy is provided by A-SAFE HQ Limited (referred to as “we”, “us” or “our” in this policy). We are the data controller of any personal data we collect about you and we are responsible for the website at

Ensuring the lawful use of your data

We will only use your personal data where we have a lawful basis to use it.

We will usually only use your data where it is necessary for us to perform our contract with you (for example, to provide you with the products you have requested), or in a way which might reasonably be expected as part of running our business and which does not materially impact your interests, rights or freedoms. For example, we might use technical information about your visit to our website to administer and improve our website. Please contact us using the details at the end of this policy if you would like further information about this.

We may sometimes need to use data to comply with our legal obligations (for example, to pass on details of people who are involved in fraud).

In some cases we may ask for your consent to use your data, for example, where you sign-up to receive our email newsletters.

Further details of how we will use your personal information are provided below.

What information do we collect from you and how do we use it?

The information we collect about you and how we will use it, depends on how you interact with us. The table below provides some examples of the information we collect about you and how we will use it.

Legitimate business purposes

The personal data we collect from you

How we use it

Lawful Basis

We will collect the personal data needed to identify you such as your name, company name and city/country. We will also collect your contact details, such as your email address and telephone number.

To fulfil your order, for example, by providing our products and services to you and contacting you in relation to your order where necessary.


To fulfil our contract with you.

To allow you to use the functions available on our website.


Legitimate business purposes.

To send you email notifications and/or newsletters and to keep you up-to-date about A-SAFE  news, products & events which we think will interest you.


Where you consent/legitimate business purposes.

To deal with enquiries and complaints made by or about you.

Legitimate business purposes


To allow you to complete any surveys we send you (if you wish to) or to comment on or review our products or services, to help us to improve them.


Legitimate business purposes

Fraud prevention and detection

Legal obligation/legitimate business purposes

Technical information about your computer and about your visits to this website (including your IP address, geographical location, browser type, referral source, length of visit and number of page views).

To administer and improve our website, to ensure it is presented in the most effective manner for you and to give you the best website experience. This includes the use of Google Analytics to analyse the performance of our website, including how many visitors we have, how long they stay on our website and how many pages they visit.


Legitimate business purposes

For data analysis, testing, research and statistical purposes to help us to improve our products and services.


Legitimate business purposes

To keep our website safe and secure.

Legitimate business purposes

To make suggestions and recommendations to you and other users of our website about products or services that may interest you or them.


Legitimate business purposes

 To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you.

Legitimate business purposes









































You do not have to give us any of the personal data set out above but, if you do not provide us with certain information, you may not be able to use all functions on our website and we may not be able to provide you with the products or services you have requested or deal properly with any enquiries or complaints raised by you. 

Automated decision making

We do not currently carry out automated decision-making using information we hold about you.

Sharing your data

We share your personal data with trusted third parties, such as those set out below, to allow us to provide our website and services to you. When we do share your data with these third parties we have written contracts in place with them which require them to only use your data for the purpose we specify to them and that your privacy is secure and respected.

Search engine

Our website search and decision notice is powered by Search queries and results are logged anonymously to help us improve our website and search functionality.

Security & Performance

We use a third-party service provider to help maintain the security and performance of the A-SAFE website. To deliver this service it processes the IP addresses of visitors to the A-SAFE website.


We use a third-party provider, Click Dimensions, to deliver our e-newsletters. Click Dimensions gathers on our behalf statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletters. For more information, please see Click Dimensions privacy policy.

Customer Relationship Management System

We use a third-party provider, to store all personal data supplied to us via the website. For more information, please see Oracle privacy policy.


In addition, we may also disclose personal information about you:

(a) to the extent that we are required to do so by law.

(b) in connection with any legal proceedings or prospective legal proceedings.

(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).

(d) to the purchaser (or prospective purchaser) of any business or asset which we are (or are contemplating) selling.

International data transfer

Some of our service providers may be located (or may  access your personal data from) outside the EU/EEA. In all such cases, at least one of the following measures will be in place to safeguard your personal data:

  1. Standard Contractual Clauses. See [1];
  2. EU/US Privacy Shield Certification. See [2]; or
  3. The recipient country has been deemed to provide adequate protection by the European Commission. See[3]

Please access the above links for further information or contact us using the details provided at the end of this policy.

How long will we keep your personal data?

We will only keep your personal data for as long as we need to for the reason we collected it, as set out in this policy. For example, for as long as is needed to allow us to provide our services or to provide any support you have requested.

We may also keep hold of some of your personal data if we are required to do so for legal purposes, for example, to meet our legal or regulatory requirements or to prevent fraud and abuse.

For further information about how long we keep your personal data, please contact us using the details provided at the end of this policy.

Security of your personal data

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information. 

We will store all the personal information you provide on our secure password and firewall protected servers.

Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

Your Rights

You have the following rights in relation to the personal information we hold about you, to request:

  • access to the personal data we hold about you (commonly known as a "data subject access request") including a copy of it;
  • the correction of the personal information that we hold about you if it is incomplete or inaccurate;
  • the deletion or removal of personal data we hold about you, for example, where there is no good reason for us continuing to process it or where you have exercised your right to object to processing (see below);
  • for our processing of your personal information to be restricted in certain circumstances, for example if you want to establish its accuracy or the reason for processing it;
  • to obtain a copy of the personal information you’ve provided us with and to reuse it elsewhere or to ask us to transfer it to a third party of your choice; and
  • to withdraw any consent you have provided to our use of your personal data. Where you withdraw consent we will stop using your data for the specific purpose, unless we have an alternative legal basis to use it.

We may ask you for proof of your identity before dealing with your request, as a security measure to protect your data.

Right to Object

Where we are processing your personal data on the basis of our legitimate interests, you can ask us to stop processing it and we must do so unless we believe we have an overriding legitimate reason to continue processing your personal data or the processing is for the establishment, exercise or defence of legal claims.

If you are dissatisfied with how we have handled your personal data, you have the right to make a complaint to your data protection regulator (the Information Commissioner’s Office in the UK) and we will work with them to resolve it. We would, however, appreciate the chance to deal with your concerns before you approach the regulator, so please do contact us in the first instance.

How can I unsubscribe from marketing communications?

You may instruct us not to process your personal data for marketing purposes at any time by contacting us using the details provided at the end of this policy or you can opt out of our marketing emails by clicking on the ‘unsubscribe’ link provided in each email.

Third party websites

The website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.

Updating information

Please let us know if the personal information which we hold about you needs to be corrected or updated.


If you have any questions, comments or requests about this privacy policy or our treatment of your personal data, you have a complaint or you would like to exercise any of your rights set out above, please either:

Contact our Data Protection Officer by email, Leigh Turner ([email protected]) or by post or telephone using the address or telephone number below

Write to us by email to [email protected] or by post to A-SAFE HQ Ltd, Habergham Works, Ainleys Industrial Estate, Elland, West Yorkshire, England, HX5 9JP (Tel: +44 (0)1422 344402)

This policy was last updated on 5 January 2024.

[1] In accordance with Article 46 of the GDPR.

[2] In accordance with Article 46 of the GDPR.

[3] In accordance with Article 45 of the GDPR.

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