Introducing a new look for safety solutions manufacturers A-SAFE. Pioneering workplace safety for almost four decades, the brand evolution is the latest step forward for the global safety solution providers.
James Smith, Co-Founder and Director at A-SAFE, says: “We are incredibly excited to be launching A-SAFE’s brand evolution; a major milestone for the business. Encompassing an enhanced logo, new brand promise and an exciting refresh of our corporate look and feel, this announcement firmly marks A-SAFE as a global business.
“The branding reflects our central ethos of innovating to build world-class products that anticipate needs and break new ground. Where others see the norm, we see problems that need solutions – a mindset that is reflected in our brand evolution.”
Annette Forster, Chief Marketing Officer, adds: “A-SAFE’s brand has been almost 40 years in the making, and this latest evolution of our brand reflects the wider evolution our business has undertaken. We believe ‘Pioneering Workplace Safety’ is more than just a tagline; it sums up our ethos of wanting to constantly innovate and evolve, to ensure we’re offering the best possible levels of service to our truly global customer base.
“This investment in our brand reaffirms our commitment to being an innovative business; we have already revolutionized workplace safety, but that is just the start. We are continually pushing boundaries and finding new ways to keep people safe, drive efficiency and increase effectiveness.”