Sales Development Representative

The A-SAFE Group is looking for a Sales Development Executive for our US team in Dallas, Texas.


Sales Development Executive
US, Dallas, Texas - Office based.
Employment type:

About A-SAFE and the role:

The A-SAFE Group is a leading global workplace safety solutions provider. Since 1984, the business has been pioneering state-of-the-art solutions that safeguard people and assets across a variety of sectors, all around the world.

Innovation has been a watchword for A-SAFE since the company’s very beginning, with the business being the inventor and original manufacturer of the world’s first industrial strength polymer barrier safety system. The business continues to pioneer game-changing workplace safety technology to this day, supplying warehouses, factories, airports, car parks and other industrial workplaces worldwide.

A truly global business, the A-SAFE Group is headquartered in the UK and has 17 international subsidiaries, including Germany, France, Italy, Netherlands, Scandinavia, Belgium, Spain, USA, UAE, Japan and Canada, as well as a host of trusted global partners, meaning the business is represented in more than 65 countries worldwide.

The A-SAFE Group operates state-of-the-art manufacturing facilities in the UK and maintains global distribution networks and facilities, allowing the business to provide innovative solutions to the world’s largest and best-known brands including Nestlé, Coca-Cola, BMW, 3M, Heathrow Airport, Unilever, Amazon, and Jaguar Land Rover.

The Sales Development Representative (SDR) is a frontline sales role that involves identifying new opportunities, handling inbound leads, nurturing marketing leads into sales qualified leads, and contributing to the sales pipeline. This role is primarily focused on turning marketing qualified leads into sales qualified leads. The role is office based.

How You Can Help Us

Key Responsibilities & Duties

  • Create Sales Qualified Leads (SQL’s).
  • Prospecting for new business by cold calling and generating new leads, handling the inbound sales requests, and following up on existing opportunities.
  • Prioritize and qualify existing leads within the CRM database that may be generated from tradeshows, tele-sales, marketing, referrals, website, consultants, and call campaigns.
  • Categorize potential customers, in line with the Customer Categorization Model.
  • Work collaboratively with the NBDM providing support where required and booking appointments.
  • Send quotes to customers and proactively following up in a timely manner.
  • Ensure all internal systems (CRM & ERP) and databases are updated timely and accurately.
  • Actively participate in internal and external meetings where attendance is required.

Communications and Working Relationships

Your main contacts will include:


  • Market Development Executive.
  • New Business Development Managers.
  • Key Accounts Managers.
  • Technical Service Team.


  • Potential Customers.

Scope of Impact

Depending on the maturity and geographic size of their main entity the SDE role may have a defined area, a designated NBDM, or be targeted to a specific vertical market (i.e., industry type). (approximately 100 – 200 sites).

Core Business Responsibilities

  • Ensure that you, your colleagues and any visitors conduct yourselves with due regard to the Company’s Health & Safety Policy, procedures and Safe Systems of Work when on site.
  • Promote equality and diversity at all times while representing the Company.
  • Undertake any additional reasonable tasks instructed by your Manager.
  • Undertake any additional reasonable tasks instructed by a member of the Executive and Senior Management team.
  • Adhere to all Company policies.

What We Would Like You to Bring to Our Team

Knowledge, Skills & Experience


  • This is an entry level role ideally suited to someone who is looking to pursue a career in sales.
  • A self-starter with strong time management and organizational skills.
  • Strong prioritization skills.
  • IT literate preferably with working knowledge of CRM systems but this is not essential.
  • A confident and professional telephone manner with proven experience of establishing new business relationships.
  • Strong commercial awareness.
  • Excellent verbal and written communication skills.


  • Experience of working as part of sales team.
  • Previous experience in or knowledge of the health & safety industry.


  • Four-year college degree or equivalent experience in a similar role.


To apply for this role please send an up-to-date CV to [email protected] 

Our values are at the core of everything we do:

  • We are Pioneers.
  • We are in it Together.
  • We do the Right Thing.

This is a great opportunity to join us at a time of rapid growth.

We offer a fast-paced, energetic and creative environment, working with the latest technologies.

We have a great track record of developing talent, offering ongoing training, professional study support and career opportunities.

NO AGENCIES PLEASE. We do not accept speculative agency CVs. Any CV received by us will be treated as a gift and not eligible for an agency fee.


A-SAFE Candidate Privacy Notice
Our values
We are pioneers 
  • Able to be creative at work
  • Try out new ideas frequently
  • Make mistakes without fear of repercussions 
We do the right thing
  • Colleagues always behave in a fair and honest way
  • Take full ownership of the work we do
  • Seldom cut corners in fulfilling our work expectations
We are in it together
  • Feel respected by colleagues
  • Often share ideas and collaborate with others
  • Get the support we need to do our jobs well
  • Put the customer at the heart of everything we do

To give you the best website user experience we use anonymized Google Analytics and Google Adwords tracking to report on website traffic. By continuing to browse this website you accept that cookies may be stored on your device. Learn more about our Cookies Policy and Privacy Policy.