Upgrading traffic safety solutions at Jaguar Land Rover

Jaguar Land Rover asked A-SAFE to supply a high-performing traffic protection solution with a focus on minimal damage and uniform aesthetic, to replace insubstantial steel guardrails.



Jaguar Land Rover (JLR) is the UK’s largest car manufacturer, with headquarters based in Coventry. Jaguar Land Rover designs, develops, manufactures and sells both Jaguar and Land Rover vehicles.


The automotive brand needed to address recurring issues with steel guardrails which were permanently deforming beyond repair after impacts with forklift trucks, causing damage to concrete and flaking from corrosion. JLR also wanted to ensure that they had a uniform aesthetic to provide brand consistency across multiple new state-of-the-art facilities.


A-SAFE manufactured, supplied and installed Single Traffic+ Guardrail throughout the automotive facility, replacing under-performing steel guardrails with long lasting and robust combined pedestrian and vehicle guardrails to segregate and protect. The guardrails also ensured protection for state-of-the-art machinery and equipment.

Our guardrails are designed to flex on impact, dissipating energy through the guardrail before reforming back to their original shape, avoiding floor damage and repair costs. The non-scratch, non-corrosive, non-repaint properties of the system create huge costs savings on maintenance, downtime and manpower for an ultra-low maintenance solution.

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